Google Ads guides, PPC benchmarks, and campaign optimisation advice from senior PPC specialists.
Why Google Ads can hide 57-67% of search-term spend, what current industry evidence shows, and how to manage the risk without mistaking hidden traffic for wasted traffic.
PPC Chief
Google Ads Specialists · 15+ Years · 200+ Accounts
What to do when a client's Google Ads account is suspended: preserve evidence, protect your MCC, audit the policy label, avoid risky workarounds, and prepare a documented appeal.
A pre-launch checklist to stop routine site changes from triggering a Google Ads suspension: redirects, crawler access, CDN cache, tracking templates, trust pages, and Merchant Center sync.
A vendor-neutral guide to lead generation fraud: how fake leads, bot clicks, and spam calls drain PPC budgets, the real cases, the warning signs, and a concrete defence playbook.
A practical, prescriptive guide to stopping spam and fake leads from Google Ads: clean your traffic sources, harden your forms, validate contact data, and optimise on validated conversions only.
Performance Max is the channel most exposed to fake leads. Here is why it happens, how fake conversions corrupt PMax bidding, and how to audit and fix it without full search-term visibility.
Competitors can drain your Google Ads budget with repeated clicks so your ads drop out of the auction. How to spot the signs, confirm it, and stop it with IP exclusions, dayparting, and invalid-traffic reports.
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