Google Ads guides, PPC benchmarks, and campaign optimisation advice from senior PPC specialists.
OpenAI is enabling creative enhancements for ChatGPT Ads. Check how to control automatic copy, image, translation and destination URL changes.
PPC Chief
Google Ads Specialists · 15+ Years
Meta delayed its updated Commercial Terms and Self-Serve Ad Terms to 20 November 2026. Read the AI risk, indemnity, crawling and acceptance clauses.
Google Ads now lets you set channels to High or Low priority and cap Low priority spend. How it works, a starting setup and the February 2027 change.
Customer Match IP matching excludes UK users. A Data Manager hashing change from 16 November is reported, not confirmed by Google. What to fix instead.
A Meta notice says product browsing turns on in existing ads from 28 October. Meta has not confirmed it. How to check your ads and decide before it lands.
What changed in Google Ads from June to October 2026, answered for UK advertisers: automated promotions, Site Kit conversions, Gmail logins and AI Max.
Google Ads now shows video impressions in Overview conversion paths, but not for GA4 imports. Check your conversion source and status in two minutes.
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