Google Ads guides, PPC benchmarks, and campaign optimisation advice from senior PPC specialists.
Stop click fraud on the Google Display Network. Download our free 228+ placement exclusion list, two auto-exclusion scripts, and the full breakdown of MFA domains.
PPC Chief
Google Ads Specialists · 15+ Years · 200+ Accounts
Google is placing ads inside AI-generated answers. Here is what PPC advertisers can control, what they cannot, and how to position campaigns for AI search.
A practical comparison of AI advertising tools across Google, Meta, LinkedIn, and Microsoft: what each automates, where each falls short, and which are worth using.
The complete guide to AI in PPC advertising for 2026. Covers Google AI Max, Performance Max, AI Mode ads, Meta Advantage+, Microsoft Copilot, and creative generation.
PMax and AI Max limit search term data. Here is how to audit these campaigns using the signals you do have, and catch wasted spend Google does not show you.
In AI-driven PPC, your creative assets are your targeting. Weak headlines, poor landing pages, and incomplete product feeds push the algorithm toward the wrong audience.
Google is migrating Dynamic Search Ads to AI Max from September 2026. Here is what changes, what breaks, and what to do now to protect your search campaigns.
Get a free Wasted Spend Analysis and discover how much you could save on your PPC campaigns.